How use viber in business
According to BelaPAN data at this moment belarusian Viber audience is counting more than 5.38 million of users.
The majority of users are concentrated in Minsk: 59% of users with Belarusian numbers login in Viber from the capital. Vitebsk and Mogilev take 2nd and 3rd place: 9% and 7% of the messenger users respectively connect to Viber from these cities.
When you often hold promotions, you are ready to provide discounts, inform customers about personal offers and you are not satisfied with the price of SMS-dispatches and short numbers, in this case viber is your choise.
How to start?
You can contact the service directly, but to implement the deal you must guarantee a minimum of 60,000 contacts from one mailing list. Or start working with smaller volumes through a licensed Viber partner.
Viber tool is a mailing list. But how not to become a spammer?
To work with the audience, you need to create a customer base, and make sure that they have agreed to receive information from you through Viber. Only then the messenger will authorize you as an advertiser.
How much does it cost to send via Viber?
Average costs of bulk mailing is 10 kopecks for one contact, but add more costs for the development and technical support of the corporate channel platform.
What is the CTR for Viber dispathces?
Benchmark of market – 20%, given that the SMS maximum 5-7%, and e-mail up to 3%, then this is a high figure.
How to correctly and effectively make a Viber dispatch?
The first step is not to be confused with SMS. The channel allows you to write messages up to 1000 characters long, which means that you can write Cyrillic texts and not think about length of the message. It is preferably insert an image, and be sure to specify a link to a broader description of the essence of the message, and best of all, if it is a mobile version of the website or a link to the video.
As you can see, Viber dispatch has special aspects in contrast to SMS. People very positively perceive multimedia and actively react to them. Therefore, here you can create and make interactive mailings.
Promote your business together with Viber and SvetomirBy. Place an order the mailing at the cheapest price in Belarus.
