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What does outdoor advertising mean for your business?
What is outdoor advertising?
Outdoor advertising, also known as out of home advertising, is an advertisement that reaches consumers when they are outside their homes. The World Association of Outdoor Advertising states that consumers spend 70 percent of their time out of the house.
Types of outdoor advertising
The most common type of outdoor advertising is a billboard. Today, the general forms of outdoor advertising fall into three categories:
1. Billboards
Most people are familiar with advertising on billboards, regardless of where they live or travel. Billboards are placed next to highways with high traffic, as well as on less passing roads in non-urban areas. Drivers see them practically anywhere, because they are an effective and economically effective means of conveying information that is of geographic importance – the location of the nearest fast-food chain restaurant on the route, the nearest motel or camping at the next convention.
2. City public transport stops
It’s a bit wrong to call such an advertisement “outdoor furniture”. It is used not only for bus or park benches, but also for bus parks, newsagents and telephone booths.
3. Transit advertising
The ads on the sides of buses are the most common form of outdoor advertising on transport, but outdoor advertising is also common at metro stations and in subway cars, in taxis, along the aisles at the airport and wrapped around vehicles – which is one of the new trends.
4. Digital outdoor advertising
Digital outdoor advertising is also known as digital advertising. This is a special type that uses electronic technology to change what is displayed on the screen. Digital billboards contain messages from several advertisers that rotate every six to eight seconds. Other digital signs can be freely standing on city sidewalks and are located along the streets.
5. For small business
The most important advertising tool for any small business is its outdoor advertising: outdoor signs. Business owners need clear signs that are clearly visible from a distance. Although they must convey the brand image of the company, they also need to help locate and find the desired institution.
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