What kind of advertising at the airport to choose?
Airport is unique place which has a huge territory where there are a lot of variants to place advertising. Big airport territory is not only for placing your content, but also provides an opportunity to apply various creative ideas.
Placing advertising at the airport, you need to consider that you can place both external and internal content. So, the internal content can be attributed the following most frequently used options:
- Advertising light constructions, like lightboxes and stands;
- Placing advertising on various baggage carriers and carts for transportation;
- Equip waiting zones and coffee tables by advertising stuff;
- A good option would be to place large ads on various types of hinged structures;
- Generally, there are monitors in the waiting zones, which display important for passengers information. You can include the broadcast of your commercial in the display unit of these monitors.
- Also a good option will be advertising on boarding passes, and other landing documents. For advertising purposes, you can also use ticket holder.
- The terminal is an ideal place for holding various promotions.
In addition to internal placement, you have to pay attention to the great variety of external advertising that the airport can offer:
- Use the billboards that the airport is equipped with outside. Thus, random passers-by will see your ads.
- As a way for advertising, you can use the boarding ramps. They are also the part of the airport.
- Install light boxes or stands on the airport’s terminal territory. Such advertising will meet consumers at the entrance to the building.
As you can see there are a huge number of both external and internal advertising, and you only have to decide what do you really want, and “Svetomirby” will help you on it.