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Advertising mascots
and why it’s profitable for business today
The most important thing to promote your products or services is to create an emotional connection between your product and your potential customer through marketing. This is the key to success for several reasons. Emotions are produced in the same section of the brain, which is responsible for memory and decision-making. Thus, advertising that stimulates emotions also stimulates memory and, most likely, encourages the consumer to make a purchasing decision than the one that is based solely on the reason why you should buy one or another product.
Growth figures help marketers to establish this connection almost from the very beginning of advertising campaigns. Below are 3 reasons why this type of advertising is so effective:
– The ads mascot attracts attention and makes your product more attractive to consumers.The use of any character in advertising gives customers the feeling that they are entertained, and not subjected to importunate sale. Apparently, Walt Disney’s phrase about adults: “Adults only grown children,” still relevant. As noted, growth figures not only attract people’s attention, but also make products that they are more desirable.
- The introduction of a popular local talisman can create stronger ties with the community. An excellent example, confirming this statement, was an American company that produced beer “Whistle Stop Pizza” in Duluth, Minnesota. About twenty years ago changed its name to “Bulldog pizza and grill”, licensing the growth figure of the nearby University of Minnesota. This marketing strategy really worked. Since the restaurant was located in the same area as the university, he made his location and his brand more memorable.
- The ads mascot can be used on different media.For example Ronald McDonald, not only a memorable and amusing talisman, he is also a part of children’s events. A two-dimensional figure in print and online, it is also often shown as an advertising ball not far from restaurants.
If you already have an idea, the “SvetomirBay” company will help to put it into practice. For more information, please contact our specialists. We will be happy to help you in creating a powerful brand and effective advertising your business! Advertise your products or services with SvetomirBay!
