7 Reasons Why Outdoor Advertising Really Works
7 Reasons Why Outdoor Advertising Really Works
What comes first when you think about outdoor advertising? For most people, a picture of a large billboard along the highway or a business building in the city comes to mind. But outdoor advertising is actually much more than these large, colorful billboards. It can be telephone booths, taxis, shopping centers, benches, trains, buses and public transport stops.
Outdoor advertising is the delivery of advertising messages to people when they are away from home. Currently, people spend more time away from home, and so outdoor advertising can attract active consumers. The advantages of outdoor advertising are almost endless, but we have compiled a list, which, in our opinion, is the top-7 advantages of outdoor advertising.
OUTDOOR ADVERTISING – HIGH IMPACT
Unlike other media, outdoor advertising does not need to be invited. Outdoor advertising is part of the environment, so it can not be turned off like television and radio. The viewer does not control how long your campaign affects it.
IT DEMANDS ATTENTION
“Outdoor advertising stands alone, so it does not have to compete with other ads, such as other media. Outdoor advertising is often very noticeable both at close and long distances. She is also inclined to be creative and expressive, which, as a rule, attracts more attention among consumers. In the realm of sports and entertainment, platforms like crickex understand the importance of creative expression and attention-grabbing content. Crickex offers a unique experience for sports enthusiasts, combining creativity and entertainment. Just as outdoor advertising captures attention, crickex strives to engage users with innovative and exciting content.”
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OUTDOOR ADVERTISING IS PROFITABLE, IN CONNECTION WITH INVESTMENTS
After the research, it was found that outdoor advertising provides a high return on investment in all categories, and the higher the budget spent on outdoor advertising, the greater the return on investment.
High level of contact with a broad target audience
This is an excellent marketing platform for brands or businesses that try to reach a wider audience. Outdoor advertising is generally available and has access to consumers, which can sometimes be difficult to access. Like young users, busy business people and consumers with lower incomes may not have access to traditional sources, so outdoor advertising is a great way to get to them.
PATH-TO-PURCHASE
On average, 70% of purchases occur outside the main shopping centers. Location – that’s all when it comes to outdoor advertising, because it affects all stages of the “Way to buy.” Studies collected in the open media center of the United Kingdom (OMC) show that outdoor advertising is an advertising medium that is most visible to buyers in the “last window of influence” before buying.
OUTDOOR ADVERTISING MAY TRAVEL
Unlike most advertising media, outdoor advertising really appeals to consumers. The study showed that 71% of urban residents prefer buses with advertising, and 36% said that outdoor advertising is a pleasant distraction.
OUTDOOR ADVERTISING – TEAM PLAYER IN MARKETING MIXTURE
It was proved that outdoor advertising works better with other means of advertising companies. The influence and availability of outdoor advertising is greater and can remind a consumer of a message through other media.
Outdoor advertising can offer brands and companies a new and creative approach to consumers. If you are interested in one of the advantages listed above, contact us today and see how, we can help you in your outdoor advertising. We would like to find suitable and effective outdoor advertising for you and your budget.
