You should know where to place outdoor advertising
Outdoor advertising is one of the most affective and showy way of advertising. In comparison it loses a little from television ads and goes a little behind for ads in the internet. Any businessman who is interested in promoting his product and services at least once in his life will think about outdoor advertising.
There are a lot of articles about outdoor advertising, and even we have paid careful attention to it. We talked about banner and how they printed and wrote about mobile stands. We talked about how good outdoor advertising differs from bad.
Today we are going to talk about advertising constructions. What and where they can be installed..
A large format of outdoor advertising needs special constructions. It is billboards. This is a big stand on a high powerful leg, which rises above the ground by five or more meters. Advertising banners are attached to it.
For convenience, the dimensions of these structures are standardized. Most of the time constructions with fields 6×3, 9×3 and 12×3 are installed. Such formats are due to the size of the banners for the outdoor advertising: the maximum width of the roll of banner fabric is 3.20 meters, and in length it is rolled out to 50 meters.
You can hang banners on billboards from both sides. Sometimes formations with several fields, rotating constructions with three or four fields are installed.
It is not a mistake. This is the right way to call this type of advertising design – brandmauer. Brandmauer word, which is often mistakenly written in this sense, has another meaning – firewall or software to prevent external computer threats.
This is also a large format of outdoor print advertising, but unlike billboards, the banner brandmauer is placed on a blank wall of the building. For this purpose, a special frame is mounted on the wall, onto which the advertising banner is stretched. The standard sizes of brandmauer are the same as for billboards, although there is also a non-standard: bigger or, on the contrary, smaller. Banners for large designs have to be printed in parts and then stitched.
A special type of brandmauer is canvases printed on the banner grid, which wrap up construction sites.
Stretch marks above the road
Everything is clear from the headline. This is long and narrow banner cloth, which stretches above the roadway slightly above the trolleybus and tramway wires. In order for the canvas to hang smoothly and not flutter in the wind, two cables are stretched over the road, to which the banner is fastened by the upper and lower edges.
Dimensions of the construction may be different, most often its length is regulated by the width of the street. In width – up to 1.2 meters. The image is printed on a stretch from both sides.
In fact, the city format is a slang name for the size of an advertising poster 1.2×1.8 meters. But in the advertising business sity-formats are often called large pedestals with internal lighting, which are installed near the sidewalks, in pedestrian areas, at intersections. There are a lot of city-formats in the subway. This is the ideal format for advertising posters and playbills.
City-formats, in contrast to billboards, brandmauers and stretch marks, are designed primarily for pedestrians. Often, such designs are combined with street signs and other street structures and even with small architectural forms, like playbills.
Outside advertising constructions
Sidewalk signs, x-banners and roll-ups are small heroes of large outdoor advertising. This is one of the most effective tools in outdoor advertising.
Mobile stands are working “here and now”, because they, as a rule, are exhibited near the place of sale of the service or goods. All the charm is that stands are easily put in, and just as easily removed.
This is a box, assembled from an aluminum or plastic profile, with one or two transparent sides. Inside are inserted advertising posters printed on a special light-transmitting tape. There, inside the box, there is a light and an electronic filling, which includes light with the onset of darkness. Prepared boxes are hung on poles of lighting or installed on special pedestals.
Lightboxes are used not only as a stand-alone or hanging advertising structure, but also as signboards of shops and institutions – also a kind of advertisement.
Where to place an order for the outdoor advertising?
You can order all of this types of advertising in “SvetomirBy”. We will give you a qualitative consultation, making a layout, placing and dismantling. We look forward to collaborating!