Advertising posters in the Minsk metro!
Advertising in the Minsk metro
The intensive and littered traffic of the capital has led to a significant increase in the number of people who use the metro as a vehicle when choosing on their daily trips. Thus, on any working day more than a third of the total population will move by metro. They enter the underground passages, platforms daily, walk along corridors and transitions between stations, and spend, on average, ten minutes in waiting areas.
Advertising in the metro is popular not only in Minsk, but all over the world, which is not surprising. The audience and the potential client base, exposed to marketing in the metro, is not less than outdoor advertising or advertising on television, but advertising in the metro is less expensive.
Your advertising message acts directly on the target audience at the very moment when it needs distraction. Satisfy a hard-to-reach audience, which includes representatives of different strata of the population, easily with the help of advertising with a high level of impact. The frequency of staying in the metro and underground passages means the frequency of exposure of your ads during the morning and evening peak hours.
Advertising in the metro also affects a huge target group of students, housewives, and tourists, as they perform traveling on the metro more often than others, performing errands or simply leaving for the city. Your ad will be accurately seen immediately before purchasing your goods and services.
Due to a wide variety of advertising opportunities in the metro, including light panels, stickers, icons, flags above the turnstiles, etc., placing your advertisement in the subway improves the effectiveness of the advertising campaign due to the potential continuity or repetition of your brand or image advertising campaigns, information to potential or existing customers. You can conduct a campaign with images that the entire urban population will like, as well as passengers of a particular metro station, city district or demographic population that uses a specific railway line.
Using the possibilities of advertising in the metro when conducting an advertising campaign, you can significantly improve the effectiveness of the implementation of your goods and services. You can conduct an advertising campaign, promote a brand or share news with millions of potential customers – all this thanks to this marketing method.
Use the services of the “SvetomirBy” company and place your advertising message in the most popular points of the Minsk metro. Advertise your product or services with us, and get immediate benefit from your investments!