Advertising in the underground passages of Minsk!
Advertising in underground passages is an excellent chance for advertisers
For most people, the subway and underground passages are a nightmare. Nevertheless, for advertisers it is a fantastic opportunity to reach a huge audience that is in a small space and is there for a long time.
Recent surveys in the Minsk metro showed that the number of people who pay attention to underground advertising, and moreover, they are increasingly inclined to trust it and are trying to take advantage of the offered goods and services, immensely – and this is a number that continues to grow and grow.
As Minsk becomes more and more crowded, the number of people who use the metro and transitions also starts to grow. Over the past five years, the number of passengers at stations has increased by more than a quarter. For those who plan to place advertising in underground passages, these figures speak for themselves. Due to a wide range of available formats, underground advertising offers firms the opportunity to display their advertisements to a huge audience, and campaigns offer unmatched high returns.
Placement of advertisements in underground passages, platforms or escalators attracts passengers’ attention, and also allows you to kill time in anticipation of the train. Undoubtedly, such advertising will attract tourists with the money they have come to spend. This ensures that your brand will be seen by a wide range of people from all walks of life, giving your brand a fantastic platform to reach a diverse target audience.
Advertising in underground crossings is a great way to attract the attention of the maximum number of potential customers, and is one of the most common options for advertising. This is not only a way to provide information about goods and services or promotions, but also to point to the point of sale where you can buy one or another advertised product.
Boards and posters are a popular option for advertising campaigns and promotions. This kind of advertising has the most extensive list of places where it can be placed: underground passages between metro stations, escalator zones, platforms, crossings between streets, ground vestibules. To get the maximum effect and benefit they can be placed in the zone near the cash registers and turnstiles, where the greatest traffic capacity of people.
In order to declare themselves and raise the recognition of your brand, you use light shields, or light boxes. The information on such advertising media looks bright and presentable, which will give reason to trust your company more, and ask for the services or purchase of goods specifically for you.
The “SvetomirBy” company is a specialist in the field of advertising in the transitions, working with brands of all sizes and industries. With a lot of people using the subway and underground passages than ever before, you simply can not afford not to advertise your goods and services in this way.