Advertisement at bus stops in Minsk!
Advantages and use of advertising at bus stops
The Internet has certainly taken up most of the advertising space of many companies in today’s marketing world. Thanks to paid advertising, SEO, social networks, blogs and many other channels, companies were able to find affordable ways to advertise on any budget. The funniest thing about creativity, life, business and humanity is that they all want to return to the old to do something new. In marketing, this can be a reasonable step when trying to think outside the box. Do many companies forget about street marketing? Maybe. But if you carefully examine the city, you will notice that there are no big names like McDonald’s and others. That’s why you should consider advertising at bus stops as part of your advertising campaign.
Opportunities for Creativity
There are many things that you can do with the advertising space for posting messages. Static ads are fixed and can include multiple panels or one panel that costs separately. Scrolling of flyers on the bus is projected onto the screen and gives companies the opportunity to scroll through various information panels. Any of them can be just as effective, although some prefer a more modern version of scrolling. At the bus stop, you can create one image or several images inside the panels. Some of the best advertisements I’ve seen in these areas often include images of life-size people. It is known that a person attracts attention in the world of marketing, but in reality the sky is the limit. Whichever direction you choose, these advertising platforms offer plenty of space for work.
The right price for the right decision
The budget is often the decisive factor when you include different ways of advertising in your marketing plan. Advertising at a bus stop is one of the cheapest advertising spots that you can use if you consider the number of people you can provide daily with the necessary information. Bus stops provide a fairly large area for the price.
Peak hour and repeat views
Previously it was that the best television shows and commercials had to fight for the show in prime time. The hour-peak became somewhat outdated. Nevertheless, there is a place where a huge number of people gather before and after work, and many other times of the day, often for long periods of time – the bus station. There is also a good chance that most people who see your ad will see it day in, day out, because most likely they often go on the same bus or often go on this route. Your ad will be difficult to forget, when it is viewed several times a week by the same passers-by. This is also an amazing place to target local customers.
Delivery of the advertising message 24 hours
If you do not live in a big city, you may be surprised to find that he often lives after a small town becomes deserted. This makes the bus stop advertising a useful part of the space that runs on a very long day. Even when the bus stops at night, the area is lit, allowing those who walk or ride a car to see the advertisement. These ads are often placed in urban areas where many people gather, go on the road to work or home, or go to the store. During the day, your ad will be viewed by many current and potential customers.
Be creative and create an advertisement for bus stops, which will turn the space into an attractive arena for passers-by. Sometimes, when it comes to marketing, the old becomes new when innovative ideas revive proven and true methods.